Veeva Systems is the global leader in cloud software for the life sciences industry. Recently, the company announced the latest release of Vault CRM Suite, the market-leading customer relationship management (CRM) system for life sciences. Vault CRM Campaign Manager is also now available as part of Vault CRM Suite, which allows users to realize the vision of connected sales, marketing, and medical for streamlined, customer-centric engagement.

“Our delivery of Veeva Vault CRM Suite builds on years of innovation in CRM and Vault Platform,” according to Arno Sosna, General Manager of CRM products at Veeva. “Having CRM on Vault Platform and adding Service Center and now Campaign Manager, we are now able to deliver the most advanced industry-specific CRM ever released and an unconstrained product roadmap that unlocks the potential for true customer centricity across the industry.”

Veeva Vault CRM Suite is unique in its ability to bring sales, marketing, medical, and service teams together, all unified in the same Vault, which means teams work from a single database, with shared data and content, to enable increased customer centricity and advanced automation. For example, this enables the execution of multichannel campaigns across non-personal and field channels with the new Vault CRM Campaign Manager for coordinated customer engagement across sales and marketing. Also part of the CRM Suite is Vault CRM Service Center for inside sales, contact center, and hybrid reps. More than 30 companies are already live on Vault CRM, and the first large global top 20 biopharma company plans to complete its migration of more than 15,000 users to Vault CRM by the end of 2025.

Another product, Veeva Compass Patient, is gaining momentum as an emerging leader for anonymous patient longitudinal data. With unlimited data access, daily data, and the most complete data network supporting both retail and specialty brands, Compass Patient helps commercial teams at biopharmas of all sizes better support key use cases such as patient journey, market sizing, and field force activation. Veeva Compass is part of Veeva Data Cloud, the modern, connected data platform for life sciences, which includes Veeva OpenData and Veeva Link.

“We are using Veeva Compass Patient for many of our brands, as it helps us find more healthcare professionals and patients than traditional sources,” according to Sridutta Rao, Executive Director of Commercial Data and Analytics Solutions at Bayer. “Having unlimited access to a complete and modern dataset to generate insights for both retail prescriptions and in-office treatments gives us a better understanding of the entire patient journey.”

Compass Patient is licensed for use at the brand level and includes unlimited data access to all patient data. The Compass data network includes more than 300 million patients in the U.S., over three million healthcare providers and clinicians, 80+ billion prescription and medical records, and more than seven years of patient history.

“Veeva Compass Patient is the next generation of patient data for life sciences,” according to Peter Stark, Executive Vice President and General Manager of Veeva Compass. “I’m excited to see our customer community growing and driving so much value through our partnership.”

Veeva serves more than 1,000 customers, ranging from the world’s largest biopharmaceutical companies to emerging biotechs. As a Public Benefit Corporation, Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves. The company moved its global headquarters to Hacienda in 2009, and quadrupled its office space there in 2014.

For more information about Veeva Systems, please visit www.veeva.com.